Ansira can promote public awareness of agency mission and initiatives, facilitate public understanding of complex technical and social issues, and disseminate information to industry and consumer advocacy groups.
Services provided by Ansira include, but are not limited to the following components:
- Advertising objective determination
- Message decision/creation
- Media selection
- Outdoor marketing and media services
- Broadcast media (radio, TV and Public Service Announcements)
- Direct mail services
- Media planning
- Media placement services
- Advertising evaluation
- Related activities to advertising services
Market Research and Analysis
Ansira will identify and analyze target markets; determine marketing trends; create public awareness of products, services, and issues; develop or enhance customized strategic marketing plans; and judge the effectiveness thereof.
Services provided by Ansira include, but are not limited to:
- Customized strategic marketing plans
- Branding initiatives
- Creating public awareness of products, services, and issues
- Target market identification and analysis
- Establishing measurable marketing objectives; determining market trends and conditions; and identifying and implementing appropriate strategies
- Conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results
- Establishing call centers (in relation to services provided under this schedule)
Video/Film Production Services
Ansira can provide videotape and film production services to inform the public and Government agencies about the latest products, services, and/or issues in various outputs such as industry standard formats, CD-ROM, DVD, and video streaming development. Filming in studios, on location, live shows, or events is also available.
Examples of services provided by Ansira include, but are not limited to:
- Arranging for talent/animation
- Music and sound effects
- Video scoring
Integrated Marketing Services
Ansira can provide a complete and comprehensive solution that integrates various services found under the other SINs.
Ansira can offer a complete solution that integrates various services found under the other SINs. Services provided by Ansira include the creation of comprehensive solutions using strategically targeted marketing plans that include full service execution of media planning and creative multimedia campaigns. These comprehensive solutions include services available separately under 541-1 Advertising, 541-2 Public Relations, 541-3 Web-Based Marketing, and 541-4 Specialized Marketing.
What is the GSA?
The General Services Administration (GSA) is an independent agency of the United States government to help manage and support the basic functioning of federal agencies. The GSA supplies products and communications for U.S. government offices, provides transportation and office space to federal employees, and develops government-wide cost-minimizing policies, and other management tasks.
GSA assists with procurement work for other government agencies. As part of this effort, it maintains the GSA Schedule, which other agencies can use to buy goods and services. The GSA Schedule can be thought of as a collection of pre-negotiated contracts. Procurement managers from government agencies can view these agreements and make purchases from the GSA Schedule knowing that all legal obligations have been satisfied by GSA.
GSA Schedule Services
Ansira is a pre-qualified GSA Advertising and Integrated Marketing Solutions (AIMS) provider. Ansira creates superior marketing intelligence to engage and grow more profitable customer relationships—with both the client's distribution partners and their consumers. In accordance with the Advertising and Integrated Marketing Services schedule, Ansira's service offering spans all areas of integrated marketing and advertising services.
Ansira's GSA Schedule contract includes the following SINs:
SIN 541-1 Advertising Services
SIN 541-4A Market Research and Analysis
SIN 541-4B Video/Film Production
SIN 541-5 Integrated Marketing Services