Ansira Named a Next-Generation Marketing Service Provider by Independent Research Firm
ST. LOUIS (January 3, 2012) – Ansira today announced that independent research firm Forrester Research, Inc. has named Ansira as one of the firms expected to lead the charge in the area of next-generation marketing services.
In the report entitled, "Making Sense of a Chaotic Customer Intelligence Services Landscape" released November 29, 2011, Forrester cited Ansira in an emerging category that "...make[s] Customer Intelligence a source of ideation. These firms are working toward becoming what [Forrester has] begun to call 'customer engagement agencies', marrying customer knowledge with the end-to-end cross-channel experience. They've achieved executive visibility within their client's organizations and, as a result, enjoy deeper and far more strategic relationships with them."
According to Mark Mantovani, President and CEO of Ansira, "We are extremely pleased that Forrester recognized our company in this report. Ansira continues to invest in people, innovation and technology to build more profitable relationships between brands, consumers and the retail channel partners that engage them locally."
Ansira, the first integrated customer engagement agency, leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them locally. Marketing intelligence is infused across all disciplines and executed through trade promotion, digital, direct, marketing automation, media and creative activities. The Company is among the 20 largest privately-held marketing agencies in the United States. Clients include Coca-Cola, Domino's Pizza, Ford, Rent-A-Center, Honda/Acura, Nestlé Purina, Microsoft, Wendy's, Cisco and others. Ansira has offices in St. Louis, Dallas, Chicago, Los Angeles, New York, Detroit, Atlanta and Cedar Rapids.