NSI Travels to Makati City, Philippines for
ST. LOUIS (May 27, 2011) – NSI Marketing Services' Coca-Cola account team traveled to Makati City, Philippines in May to train Coca-Cola's Philippines team and its local agency for the launch of its Global Canal Web site.
NSI conducted live content management and communications training for the upcoming release of its Global Canal Web site. NSI has provided similar services to Coca-Cola in North America for nearly four years and recently in Japan.
The Global Canal Web site is a planning resource that assists Coca-Cola with driving execution through effective and collaborative planning. This concept has already launched in Brazil, Mexico, United States, Japan and South Africa.
Kay Klos, senior vice president, client partnership, and account manager Brian Barks provided consultation to the client's local agency on a range of topics from how to admin the Web site to best practices in content management to steps to ensure a successful launch. It was a successful trip and NSI looks forward to other consultation opportunities with Coca-Cola.