NSI Marketing Services Launches Culligan Marketing Central
ST. LOUIS, MO (April 26, 2010) – Culligan, the world’s leader in water filtration and treatment solutions for high-quality drinking water, is working with NSI Marketing Services to launch Culligan Marketing Central. NSI has developed, launched and will maintain the digital asset management tool which allows dealers and agency partners to customize and download marketing materials using pre-approved designs and templates.
Culligan Marketing Central houses a digital image library of marketing materials essential to create professional, attractive and brand-compliant advertising for Culligan products. Culligan dealers can search, access and build ads from templates. Dealers can purchase printed materials or download high-resolution print-ready files to provide to a local printer. Available digital assets include product images, logos, newspaper advertisements, outdoor billboards and direct mail.
Culligan will be introducing new ad campaigns through the website portal on a constant and consistent basis throughout the year. New campaign content for May 2010 is posted and plans for a campaign in June 2010 are in the works. With the availability of Culligan Marketing Central, Culligan hopes to help dealers drive sales of Culligan products and services.