NSI Trio is Introduced to New Business Etiquette during Visit to Japan
As Training for Global Canal Web Site Kicks Off
ST. LOUIS, MO (November 11, 2009) — A team from NSI Marketing Services traveled to Tokyo, Japan where they lent their training and content management expertise to current client, Coca-Cola.
Coca-Cola Japan requested training from NSI on content management for the upcoming release of their Global Canal Web site launch, since NSI has been providing these same services to Coca-Cola North America for more than a year. Vice President Kay Klos, Assistant Vice President Karen Numoto, and Senior Manager Matt Masiero provided consultation to the client’s local agency on a range of topics from best practices in content management to steps to insure a successful launch. The site, a resource with information and tools for the effective planning, selling and executing of promotional programs within accounts, will launch globally on December 4, 2009.
Despite cultural and language differences, the NSI trio was able to successfully implement an in-person, multi-day training seminar with Coca-Cola Japan. From the exchange of business cards to acceptable attire, Maserio, who lived in Japan for a few years post-college, was able to guide Klos and Numoto in what to expect with the cultural etiquette of Japanese business. The team reported that the client was very pleased with the training that was conducted by NSI. The client showed its appreciation by taking the trio to dinner on a traditional Japanese dinner boat the last night of business. The team continued in Japanese tradition during dinner by sitting on the floor and enjoying sushi. Following dinner, the group’s hosts kicked off a past-time favorite in Japan -- karaoke.
NSI continued content management training for the Global Canal Web site launch the following week with South Africa via WebEx seminars. Klos believes that more countries will follow suit, using NSI’s expertise to train for this critical Coke global initiative.