Building and Defending Brands
Trade Promotion Management
Just how is your brand delivered at the local level? Are your retailers and distributors as interested in promoting your brand as you are? Or, are local efforts eroding your equity?
An efficient Ansira marketing reimbursement program will improve not only your brand message at the Tier 3 level, but also, and as importantly, the relationship between you and your channel partners. Trade funds management through Ansira, in coordination with strategic program guidelines and processes, will improve the quality of local marketing activites and make corporate personnel 'coaches' or 'consultants', not 'referees'– all while reducing the administrative burden of administering a Trade Promotion Management (TPM) program. For your channel partners, an Ansira-administered trade promotions program, whether termed co-op or MDF, expedites the audit process and thus satisfies the partner's top priority--timely reimbursements for approved marketing expenditures.
A successful trade promotion program may also involve brand compliance management. Ansira offers a suite of advertising compliance capabilities including prior approval advertising audits, pre-approval communication and the creation of compliance guidelines.
Enlightened manufacturers have the ability to plan, track, control and evaluate trade-spending activities in order to differentiate their brands and products in the marketplace. Ansira's technology platforms, whether the shared and proprietary TPMI system or a custom solution, deliver to our clients the flexibility they need in program structure, organizational hierarchy, program optimization and reporting, all in real-time.
For more information,
Trade Promotion Management: Case Study
Subaru’s Co-op Program makes good sense (cents)...
When the auto industry was hit with a major sales meltdown as part of the overall recession, Subaru was listed as the only Original Equipment Manufacturer in the business to show a profit. In addition to providing a well-made, affordable product, Subaru's dealers are engaged in a two-part advertising program, both managed by Ansira: a digital asset management media resource center (DMR) and a cooperative advertising/reimbursement program....
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