Family-owned wine producer reduces print costs by 56% with consolidated printing

This national family-owned wine producer’s goal was to distribute point-of-sale (POS) materials to their sales network on time, on brand, and on budget. The brand teamed up with Ansira to implement a consolidated ordering tool that included annual programming schedules, group ordering windows, and nationwide shipping.

While providing consistent and timely print materials across a wide distribution network is necessary for many beverage alcohol brands, it can increase administrative work and drive high costs. The California-based wine producer and distributor identified an opportunity to optimize current POS ordering strategies.

Their biggest goal was to reduce the cost of printed, on-brand marketing materials for their internal teams and distribution partners, as maximizing the return on every marketing dollar is a core operating principle for this brand.

The national family-owned wine producer identified print consolidation as a high impact lever for optimizing their marketing spend, teaming up with Ansira to reduce costs, enable efficient planning, and streamline the production and distribution of creative materials. The brand championed Ansira’s print consolidation tool, which enabled them to bundle print requests across teams, partners, and locations into a single bulk order.  

Next, the team aimed to further refine their planning and communication. The brand created key focus campaigns, while Ansira built annual ordering calendars that matched the campaigns and aligned with the brand’s overall needs.  As a result, the national wine producer was able to better align internal design processes for campaign development and drive on-demand template creation within Ansira Create. 

To communicate annual consolidator updates, the team implemented an email campaign to educate users with details on key programs, provide ordering window timelines, and promote full team participation.

Through their collaboration with Ansira and a shared commitment to smarter planning, the brand achieved next-level efficiency and cost savings. All program calendars were executed on time, on budget, and on brand while minimizing print costs, enabling them to achieve an annual 56% savings.