Partner Marketing: What’s Changing and What Matters Most

The forces shaping partner marketing are shifting fast — and what worked yesterday may not be enough to win tomorrow. 

Join guest speaker Maria Chien (VP, Principal Analyst at Forrester) and Amalia Thomas (Chief Revenue Officer at Ansira) as they unpack the current state of partner marketing, explore the growing importance of context and consultative guidance, and discuss why unified platforms are becoming critical to effectively manage and scale partner ecosystems.   

In this webinar, you’ll learn how to: 

• Understand the current state of partner marketing ecosystems and what’s driving change in today’s market 
• Respond to shifting buyer priorities and expectations  
• Understand the impact of AI on the buyer’s journey 
• Influence buying decisions and build long-term buyer confidence 
• Discover the importance of combining context with technology to effectively reach both partners and customers