Director, Digital Strategy

Rachel McGann

Rachel has 14 years of digital marketing experience in content writing, social media management, and developing localized organic social programs for corporations and retailers. Her expertise encompasses many industries, including retail, telecom, financial services, healthcare, insurance, and automotive.

Insights by Rachel McGann

What Is MDF Marketing?

Person holding a tablet with a car on it that says "new"

What Is Automotive Co-Op Advertising?

Coffee promotion display

What Are Point-of-Sale Displays?

Stacked blocks that say regulations, rules, requirements, compliance, standards, transparency, policies

The Importance of Compliance Management in Marketing

Conversion rate chart on a computer screen

What Is Channel Strategy?

Two people sitting at a desk with a clipboard

HB 23-1004: Colorado’s New In-Language Policy Law and Its Marketing Impact

Woman looking at a sale sign on a store window

Black Friday Marketing Ideas That Engage Local Consumers

Glass of Coca-Cola

The Coca-Cola Company revamps B2B content marketing strategy

people learning on a laptop

Empowering B2B Success: Insights on Partner Ecosystem Technologies