Ole Smoky Distillery turned rebate engagement into measurable sales lift and 100% SMS opt-in

Ole Smoky Distillery needed a modernized approach to rebates. They partnered with Ansira to create a frictionless mobile experience that lifted sales, encouraged multi-bottle purchases, and captured first-party data. 

Ole Smoky wanted a consumer-facing offer that did more than create short-term awareness. Their existing promotion model relied on a mail-in rebate with hang tags on Moonshine jars across 23 states. 

Despite the broad rollout, the original program delivered less than 1% redemption and engagement and -11.5% purchase volume decline for Blackberry and Strawberry Moonshine.

The brand needed a modernized approach that would motivate purchase while creating a stronger loop of consumer data, repeat engagement, and measurable performance.

Ansira helped Ole Smoky launch an SMS coupon program with dedicated QR and SMS entry points, a hosted rebate experience, dashboard reporting, and end-to-end campaign management support.  

To support execution at store level, Ansira also provided POS kits with the materials needed to build the rebate display. 

The offer structure rewarded both single-bottle and two-bottle purchases, helping balance accessibility with a clear incentive to increase basket size. 

With the in-store execution and SMS coupon technology, Ansira helped Ole Smoky create a seamless consumer experience and a more effective way to drive purchase and capture first-party data.

Within the first wave of the program, Ole Smoky saw measurable improvement across engagement and sales: 

• 12% sales lift versus prior period 
• 1.7 average SKUs per receipt 
• 50 unique consumers and 50 unique subscribers 
• 100% SMS opt-in rate 
• 34% repeat consumer rate 

The program proved the impact of a simple, mobile-first rebate that delivers instant value to consumers at the point of purchase and equips retail teams with intuitive, easy-to-execute POS materials. 

Given strong early performance, Ole Smoky plans to extend and expand the program, with additional opportunity anticipated during the holiday season.